Armitage Communications Welcomes Nesbert Musuwo as Account Manager

Nesbert Musuwo is the latest addition to Armitage Communications, joining the team as Account Manager, with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing.

Previously a Marketing Manager dealing with high-net worth clients in a supercar business selling Bugatti’s, Lamborghini’s and Ferrari’s; Nesbert has been responsible for growing social media platforms to an incredible level with phenomenal following and engagement, e-mail marketing campaigns, events management, website content writing and more.

Originally hailing from Zimbabwe, Nesbert speaks two fluent languages (English & Shona), and brings passion and positivity to the role, with a keen eye for detail.

“I love digital marketing and content creation. For me, digital marketing is vital to success for any organization and I truly believe all digital marketing channels should be maximized”, commented Nesbert.

“I enjoyed helping my previous company build their digital marketing presence, which included developing their social media following to over 660,000 across all platforms; and I’ll be applying everything I’ve learnt from other organizations to my role here at Armitage. I am excited to join the Armitage team and work alongside phenomenal clients like ABB”.

“I am delighted to welcome Nesbert to the Armitage team” commented Mike Maynard, Managing Director of the Napier Group. “With a strong background in digital marketing, Nesbert further strengthens the expertise at Armitage that's available to our clients”.

European Rubber Journal Announces Elastomers for Sustainability Competition

European Rubber Journal (ERJ) has announced that it's July/August Issue will include a special feature, the Elastomers for Sustainability Initiative (E4S), which will identify 10 of the most significant advances in the field of elastomer/rubber technology.

The publication has launched the E4S competition, which has invited both readers and companies to submit entries. The competition aims to help ERJ identify its Top 10 new materials technologies, based on their contribution to enhancing the environmental profile of the industry.

The E4S competition comprises of five categories, with individuals and companies able to provide suggestions, along with supporting details which can include published information, ranging from press releases to technical papers. E4S entries should ideally involve a product application, which has been commercialized within the last 18 months and materials technologies at an advanced stage of commercialization will also be considered.  Categories include:

  • Automotive components
  • Construction, incl. recreational areas
  • Consumer, medical and other GRGs
  • Industrial products
  • Tires

The top 10 technologies will be selected by an independent panel, comprising experts from leading industry associations and academic groups.

With companies able to submit entries till the 28th May, there is still time to enter and be in with the chance of being featured in ERJ's Top 10. Here at Armitage, we look forward to seeing the results from what is an interesting competition, and the impressive technologies we are sure will emerge.

To find out more information on how you can enter, please click here. 



Hannover Messe Cancelled for 2020

After recently announcing that the Hannover Messe would be postponed until July 2020, the organizers have now announced that the industrial fair will not take place this year, due to the increasingly critical situation of the COVID-19 pandemic.

With comprehensive travel restrictions, bans on group gatherings, and a prohibition decree in the Hannover region, it's clear to see that holding the Hannover Messe was near impossible. The manufacturing industry is also being shown as struggling, as demand and sales in Germany decline, resulting in supply bottlenecks, production stops, and reduced working hours for employees.

“Given the dynamic development around Covid-19 and the extensive restrictions on public and economic life, Hannover Messe cannot take place this year,” says Dr. Jochen Köckler, Chairman of the Board of Management, Deutsche Messe AG. “Our exhibitors, partners, and our entire team did everything they could to make it happen, but today we have to accept that in 2020 it will not be possible to host the world's most important industrial event.”

As the first time in 73 years that the Hannover Messe will not take place, organizers are not allowing the event to completely vanish, with plans in place to form a digital information and networking platform that will be available to customers soon.

Various web-based formats will enable Hannover Messe exhibitors and visitors to exchange information and live streams will present interactive expert interviews, panel discussions, and best-case presentations. The online exhibitor and product search is also being enhanced, with a function that enables visitors and exhibitors to contact each other directly.

“We firmly believe that nothing can replace direct, person-to-person contact and we are already looking forward to the time after Corona,” added  Dr. Jochen Köckler. “But especially in times of crisis, we must be flexible and act pragmatically. As organizers of the world's most important industrial trade fair, we want to offer orientation and sustain economic life during the crisis. We are doing that with our new digital offering.”

It's fair to say that this was not unsurprising news to come from Hannover Messe, with other trade shows also facing the inevitable option to either postpone or cancel; and we look forward to seeing what the digital offering will provide visitors until it can take place again in 2021.

A Day in the Life of a Senior Graphic Designer

As part of our ‘day in the life’ blog series, Ross, Senior Graphic Designer at Armitage Communications provides insight into the activities and responsibilities of his role. 

From early on in my career, being creative and imaginative has always been where I wanted to be. As Armitage’s Senior Graphic Designer, I love what I do. This year I am celebrating my 10-year work anniversary and time has flown by. I can’t quite believe it, but each year I find myself sharpening my design skills whilst keeping an eye on new techniques.

As technology advances and new apps are updated, I find myself evolving and tweaking the way I work, as changing my opinion on what looks good is important, in fact, it is essential. Design ten years ago is very different from how it is in the present day. Social media has had a big part in how we think about marketing and this has impacted design.

Just as the styles of design have developed over time, I feel my time at Armitage has transformed my approach to work.

With design you must keep an open mind. This is what keeps me passionate - there is no set routine with my day, I could be working on a brochure one day and then uploading a news article to a client’s website the next.

Working at Armitage has taught me to adapt and develop, taught me to listen to different ideas or opinions, allowed me to embrace different possibilities, opportunities, people, views, suggestions and interests.

In the studio we have access to iMacs with the latest operating system and use Adobe creative cloud, a collection of 20+ desktop and mobile apps that use photography, design, video web, UX and more. For the more common day to day applications, we use InDesign, Photoshop and Illustrator.

Recently, we have been using an Adobe product called Adobe XD which is great for creating prototypes for ebooks, websites, and mobile apps. The client can see the full interactive experience. It is a fantastic programme and one we intend to use more of in the coming weeks.

Another project we recently created for a client was developed using Adobe InDesign’s Publish Online feature, which lets you publish any InDesign document online and share it on social networks, email, or as a standalone URL. You can also embed the document in any web page or blog. These two projects are great examples of how design has changed, and how more interactive clients want their projects to look and function; allowing them to reach out to their customers instantly with a click of a button.

Over the years at Armitage, I’ve produced many different design projects, from adverts and brochures through to whitepapers and infographics; and at the end of each day, we look ahead to tomorrow where lots more exciting developments in design are set to continue.

From Apprentice to Marketing Specialist – National Apprenticeship Week 2020

It has been three years since I completed an apprenticeship with the Napier Group, and I have recently hit 4 years of working with the agency. As each year passes and the National Apprenticeship Week dawns, I often reflect on how my apprenticeship allowed me to blossom into the Marketer I am today. In this blog I thought I would share my perspective on how an apprenticeship helped kickstart my career.

When I completed my A-Levels back in 2015, I wasn’t certain about what I wanted to do, or where I wanted to go after Sixth Form. I then applied for an apprenticeship at Cambridge Regional College and since then, I haven’t looked back. My progression throughout the programme really gave me the boost I needed to develop critical skills needed in a professional environment.

I chose the apprenticeship path over University, and I strongly believe that it was the right decision for me. Armitage gave me the opportunity to develop my marketing skills and gain valuable career experiences in a real working environment; something I didn’t think was possible at such an early stage. Still today I am grateful for the time and training the company dedicated to my development during my apprenticeship.

During my time as an apprentice, I was able to build my reporting and Microsoft office skills as well as build relationships with clients and work on various exciting B2B marketing campaigns.

In 2017 I became a Marketing Specialist at the Saffron Walden office, and continued my education with the CIM Certificate in Professional Marketing at Cambridge Marketing College. I still continue to learn new things here at Armitage, but my apprenticeship will always remain as one of my highlights.

An apprenticeship worked for me, and I would definitely recommend the programme to anyone looking to make the first step up into a worthwhile career.

An Account Manager's Journey at Armitage Communications...

I’ve been asked to blog about how I got into the wonderful world of marketing and PR but, truth be told, much of the credit for my getting into the industry should really go to my wife.

I’d spent several years scratching out a modest living doing freelance SEO copywriting by day, and then pulling pints at the local by night. Neither of these offered much in the way of career progression.

But then in the summer of 2014 I first met my (now) wife, and it quickly became clear that I needed to step my career up a gear if I was to move in with her and be able to support myself.

Ideally, I wanted a role that could provide more of an outlet for my writing skills and creative tendencies, as well as an environment in which I could progress my career quickly.

Enter Armitage Communications, who for their part took somewhat of a gamble in employing someone (i.e. me) with relatively little experience of agency PR, and next to no engineering background. Whilst there was a fairly steep learning curve on the engineering side to begin with, it definitely got easier over time. In fact, outside of work I now regularly have to stop myself from boring people senseless with all the technical and industry knowledge I’ve accrued over the years.

Having started out on the bottom rung of the company as a Junior Account Executive, I quickly found that there were plenty of opportunities here to grow and progress, and that persistence and professionalism were recognised and rewarded.

Within a year of starting out I was given my own account to manage, and now, several promotions later, I’ve carved out my own fiefdom working on some of the largest and most prestigious names in industrial technology. So there are definitely opportunities here to climb the ladder relatively quickly, and the higher up you go, the more you can put your own stamp on things, which is all the more rewarding.

I can’t pretend that it’s all been easy the whole time, and as with any job clearly some days are more challenging than others, but by and large I’m proof that if you put in the work here, then doors will open. I’m pleased to work for a company that was willing to put its faith in me, has provided support as I’ve risen up the ranks, and has given me the chance to show the PR world what I can do.

We’re always on the lookout for talent, so whatever your skillset or experience, if you think you can add something special to our account teams, then please send your CV to debbiem@napierb2b.com.


Armitage Communications Welcomes Amy Moqbel as Senior Account Manager

 Armitage Communications has welcomed Amy Moqbel to the team as Senior Account Manager.

Amy joins the team with 13 years of marketing experience, and a master’s in strategic marketing. As a self-professed design geek, Amy has previously trained as a Product Design Engineer, and her career history spans both big and small businesses where she has been responsible for driving business growth across several different product categories.

“I have always had a keen interest in tech and innovation trends and remain fascinated by how they will shape our future” commented Amy. “I am excited to join the team here at Armitage”.

“I am delighted to welcome Amy to the Armitage team” commented Mike Maynard, Managing Director of the Napier Group. “With a strong background in engineering and technology, Amy further strengthens our team of technical journalists and engineers”.

Amy will be working closely with ABB and will deliver communications solutions for ABB’s world-renowned measurement & analytics products.

Change for the IML Group as Alan Franck retires

The IML Group has recently experienced some changes to the HazardEx editorial team, with the much-respected Editor Alan Franck retiring at the end of 2019.

Alan spent 8 years as Editor of HazardEx, expanding the focus of the magazine, website and events to share a wide variety of information on hazardous area operations and process safety.

Following his departure, HazardEx is now in the capable hands of Alistair Hookway, former Editor of Panel Building & Systems Integration (PBSI). Alistair has revealed that he is excited to get going, starting with the HazardEx Conference & Exhibition on February 26 & 27 in Harrogate.

Paige West is now looking after Design, Products & Applications, as well as Connectivity 4IR and PBSI.

We wish Alan, Alistair and Paige all the best for the future.

A Day in the Life of an Account Manager

At Armitage Communications, we’re keen to share with you the different roles we have within the team. From Account Directors through to Marketing Specialists, we have a range of people performing a variety of tasks on a daily basis.

In this blog, we’ll share with you Rose’s typical day. Rose started in PR over five years ago as a Junior Account Executive and is now a Junior Account Manager. 


When I arrive in the morning, the first thing I do is check my emails for any urgent items which need to be addressed immediately. I then look online for any news relevant to our accounts, especially around robotics and automation technology, logistics and telecommunications.

It’s difficult not to get sidetracked into reading too much of the news - but also really important to get an overview of what is happening in the industries to provide context for our campaigns and articles.

Next I check in with the members of our Robotics, Telecommunications and Logistics teams to make sure we are all aligned on the high priority items of the day. If there are any difficulties across any projects then I have to think carefully about what the next best action is to take. More often than not it takes a small change to resolve a challenge, which in the moment can feel enormous, but usually it’s a small part of the overall picture and once addressed, it’s on to the next project. If I’m really stuck on what to do, then I can ask an Account Director.

Often the next project will involve writing of some kind. It could be a blog, feature article, opinion piece, case study or script. Depending on the content specifications, it could take up to eight hours to research, plan and draft the piece, or as little as half an hour.


In the afternoon, I could be pitching features to editors, setting up press release distributions or spending some time on a Skype call with a client to run through briefs for content, events or campaign strategy. 

As an Account Manager, it’s my responsibility to ensure that my clients are well represented in the press and that all content aligns with their key messaging. Usually I will scan the media packs for relevant features to pitch for. Common features I’d go for include ‘Digitalisation in food manufacturing’, or ‘How to address the skills shortage,’ through to “Warehouse automation’ and ‘Robotics’ across a range of magazines including Controls, Drives and Automation, Logistics Manager and Food & Drink Network UK. There are lots of nationals which occasionally feature relevant news which we can re-actively pitch against  - recently we got a client a piece of coverage in the Times!

Either myself or the Account Executive will draft a synopsis for the article and email it over to the editor. We usually wait a few days before calling to follow up (unless it's a reactive pitch of course, in which case we have to be super quick before the news is no longer relevant). If the editor is interested in the content, then we’ll find out the deadline, word count and any images they’ll need and make sure we note this to remind ourselves to deliver on time.

The brief for the article will be outlined to one of our writers unless we have time to write it ourselves. Then once drafted, the article is sent to the client for approval before submitting to the editor along with any images they need such as headshots or real-world examples of the product in action. 

During the day I can often have a Skype call diarised, and I make sure to prepare in good time. I read through any attachments or notes in the invite, and write out any questions beforehand that I anticipate I will need to ask to glean the relevant information from the client to execute the project effectively. These 30 minutes to an hour of preparation time are what can make the difference between quality Account Management and last minute, rushed Account Management which can lead to lots of revisions and a frustrated client. 

The fewer the revisions, the better the value.

Towards the end of the day I review the items I have completed and mark them as done on the work in progress (WIP) sheet. I also consider what projects will need to be completed the next morning. Having deadlines set against each project in the WIP helps to inform my priorities and leads to a much higher client satisfaction rate as this kind of attention to detail and organisation means the work is delivered in good time. 

If I had to sum up what the role of Account Manager requires in a few words, I’d say flexibility, problem-solving abilities, creativity and a passion for nurturing positive client relationships. It helps when you enjoy the accounts which you work on, and have an interest in the subject matter, which I definitely do.

Did I mention I love robots?

If this sounds like a role you’d enjoy and you’re interested in potentially joining us, send your C.V. to debbiem@napierb2b.com

Datateam merges two titles, forming ‘Factory & Handling Solutions’

This October, Datateam Business Media is celebrating the 70th anniversary of Factory Equipment magazine. With over 700 issues under its belt, the team at Datateam have decided to merge the publication with sister magazine Materials Handling & Logistics.

The new monthly magazine will be titled Factory & Handling Solutions and will bring readers similar content to its former titles including case studies, opinion pieces from leading experts and latest product innovations. Editor, Rachel Tucker aims to refresh the magazine with a new look alongside its editorial calendar and regular e-newsletter.

In the upcoming bumper issue, Factory & Handling Solutions is set to explore features including health and safety, boilers, pumps and valves, supply chain management, warehousing, handling and storage and compressed air.

The issue is set for launch on the 24th October 2019.

We’ll certainly be keeping an eye out for the exciting new issue!