A Day in the Life of a Senior Graphic Designer

As part of our ‘day in the life’ blog series, Ross, Senior Graphic Designer at Armitage Communications provides insight into the activities and responsibilities of his role. 

From early on in my career, being creative and imaginative has always been where I wanted to be. As Armitage’s Senior Graphic Designer, I love what I do. This year I am celebrating my 10-year work anniversary and time has flown by. I can’t quite believe it, but each year I find myself sharpening my design skills whilst keeping an eye on new techniques.

As technology advances and new apps are updated, I find myself evolving and tweaking the way I work, as changing my opinion on what looks good is important, in fact, it is essential. Design ten years ago is very different from how it is in the present day. Social media has had a big part in how we think about marketing and this has impacted design.

Just as the styles of design have developed over time, I feel my time at Armitage has transformed my approach to work.

With design you must keep an open mind. This is what keeps me passionate - there is no set routine with my day, I could be working on a brochure one day and then uploading a news article to a client’s website the next.

Working at Armitage has taught me to adapt and develop, taught me to listen to different ideas or opinions, allowed me to embrace different possibilities, opportunities, people, views, suggestions and interests.

In the studio we have access to iMacs with the latest operating system and use Adobe creative cloud, a collection of 20+ desktop and mobile apps that use photography, design, video web, UX and more. For the more common day to day applications, we use InDesign, Photoshop and Illustrator.

Recently, we have been using an Adobe product called Adobe XD which is great for creating prototypes for ebooks, websites, and mobile apps. The client can see the full interactive experience. It is a fantastic programme and one we intend to use more of in the coming weeks.

Another project we recently created for a client was developed using Adobe InDesign’s Publish Online feature, which lets you publish any InDesign document online and share it on social networks, email, or as a standalone URL. You can also embed the document in any web page or blog. These two projects are great examples of how design has changed, and how more interactive clients want their projects to look and function; allowing them to reach out to their customers instantly with a click of a button.

Over the years at Armitage, I’ve produced many different design projects, from adverts and brochures through to whitepapers and infographics; and at the end of each day, we look ahead to tomorrow where lots more exciting developments in design are set to continue.


Our A/B Tester Tool Reveals the Truth About Your Campaign

True marketeers will know that in order to get consistently high engagement rates, evaluation of each campaign deliverable is necessary. Often looking at click-throughs, the number of attendees or sign ups, helps to indicate the success of a digital banner ad, print ad or e-shot. However, to get the best idea of which deliverable performs the best, using a Split Test A/B Calculator can help.

A Split Test A/B calculator takes into consideration the statistical significance. Way back in the 1700s, statistical significance was invented by mathematicians John Arbuthnot and Pierre-Simon Laplace who computed the p-value for the human sex ratio at birth (interesting fact). It has since been used in a number of ways, one of which being A/B testing in marketing.

To use Napier’s Split Test A/B calculator, simply follow the below steps.

  1. Input the number of visitors each landing page has received. If it’s an email marketing campaign, input the number of opens for each email.
  2. On the second row, input the number of leads generated from the landing page or from the email.
  3. Click ‘Calculate results’
  4. The Conversion rates and Confidence level will appear as a percentage
  5. If the difference is significant enough to indicate a statistical significance, the result will come out as ‘You have a winner! Statistically significant difference’
  6. If the difference isn’t significant, the result will come out as ‘Sorry, no winner. You can’t say the difference is significant’

This tool is especially handy if you are running an email marketing or advertising campaign and need to decide which design to take forward into the next round. If there’s no winner, perhaps it would be best to design a completely new email or advert until there’s a clear victor.

Let the battle of the Split Test commence! 


The Armitage Easter Egg Hunt Begins..

We couldn’t let you leave for Easter bank holiday without at
least a smidgeon of egg-cellent fun. Before you rush off to peel back the foil
and indulge yourself in the luxury of chocolate for four days, how about a
quick game of spot the Armitage Easter egg to exercise your brain one last
time? Our brains need a holiday too, but we’d like to know how you’ll all fare
trying to spot our purple eggy logo in the maze-like jumbled-up wonder that is the
classic oil and gas plant (see image below).
 
Download the image, open in paint, circle the eggs and send to armitagebunny@gmail.com to receive a
copy of the answers. Don’t forget to include your address and send by 20:00 on Tuesday 7th April to be in with the
chance of winning yet another Easter egg to add to your towering collection.Terms & Conditions
1) In the event of a tie, the winner will be selected by raffle. 2) There's only one entry per person. 3) There is no cash alternative to the prize offered.